Cognitief gemak

Een overtuigende boodschap schrijven Stel, u moet een tekst opstellen die door anderen moet worden geloofd. De boodschap is uiteraard waar, maar dit betekent nog niet dat iedereen haar zal geloven. U kunt nu gebruikmaken van het concept van cognitief gemak. Onderzoek naar de illusie van flexplek huren rotterdam waarheid kan u hierbij helpen. In principe zal alles wat cognitieve spanning kan verminderen van pas komen -u moet dus allereerst de leesbaarheid verbeteren. Vergelijk de volgende twee zinnen:
Adolf Hitler werd geboren in 1892. Adolf Hitler werd geboren in 1887.  Beide zijn onwaar (Hitler werd geboren in 1889), maar experimenten hebben aangetoond dat de eerste bewering eerder zal worden flexplek huren zwolle geloofd. Een ander advies: als uw boodschap moet worden afgedrukt, gebruik dan kwalitatief hoogstaand papier om het contrast tussen de letters en de achtergrond te optimaliseren. Gebruikt u kleur, dan zal de boodschap eerder worden geloofd als de tekst in fel blauw of rood wordt afgedrukt in plaats van een of andere pasteltint. Als u geloofwaardig en intelligent wilt overkomen, gebruik dan geen ingewikkelde taal waar eenvoudige taal volstaat. Mijn collega te Princeton, Danny Oppenheimer, weerlegde een hardnekkige mythe onder zijn studenten over woordgebruik dat docenten zou moeten imponeren. In het artikel ‘Consequences of erudite vernacular utilized irrespective of necessity: Problems with using long words needlessly’ toonde hij aan flexplek huren amsterdam dat het verpakken van bekende ideeën in een pretentieuze verpakking als teken van mindere intelligentie en geloofwaardigheid wordt opgevat.7 Probeer de boodschap niet alleen eenvoudig te maken, maar ook memorabel. Gebruik zo mogelijk rijm; uw ideeën zullen dan eerder als waarheid worden opgevat. Deelnemers aan een vaak geciteerd experiment moesten tientallen onbekende aforismen lezen, zoals:
Gedeelde smart maakt flexplek huren arnhem vijandschap minder hard. Lang zagen kan zelfs de dikste boom niet verdragen. Biecht je zondes op, dan voel je je snel top.

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